Branding & Positioning

Branding & Positioning

Understanding what your customers truly value helps you stand out (read: grab attention), build an emotional connection (read: gain loyalty), and gain revenue (read: not compete at price point).
Consumers’ preferences and behaviors can change in an instant for any list of reasons. Dynamique Consulting Group helps you capitalize on the functional and emotional aspects of your product to enhance brand value & position in the consumer’s mind. ç

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Brand analysis

  • Analyze & document your competitive landscape.
  • Produce market insights.
  • Develop a pricing strategy.
  • Evaluate sales effectiveness.
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Brand positioning

  • Understand where your product or service fits in the consumer mind frame
  • Develop initiatives to properly position your brand
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Branding toolbox

Develop marketing collateral that connects your brand to your audience: logo, social media images, signatures, graphics, etc.